MARIA
SCOTT
Prepared by JOA Creative Lab
About the brand
Maria Scott is a business coach and client experience strategist helping ambitious women make thoughtful decisions, create memorable client experiences, and build companies that leave room for life outside of work.
This is Maria Scott
The creative direction
Maria's brand should feel as distinctive as her perspective: confident, warm, clever, and never overly polished for the sake of appearances.
The direction combines editorial typography, unexpected color pairings, hospitality-inspired imagery, and a little personality. It should feel premium without feeling stiff, and playful without losing credibility.
Brand philosophy
Maria Scott's visual identity balances smart strategy with genuine personality. The brand should feel editorial and elevated, but never like another interchangeable business coach.
- 01. Editorial, not ordinary.Oversized type, strong composition, and an unmistakable point of view.
- 02. Premium, not precious.Refined design that still knows how to have a little fun.
- 03. Colorful, not chaotic.Rich hues, unexpected combinations, and intentional contrast.
- 04. Personable, not performative.Real warmth, confident imagery, and a sense of hospitality.
Visual expression
The moodboard
Confident,
warm,
clever.
The direction combines editorial typography, unexpected color pairings, hospitality-inspired imagery, and a little personality. It should feel premium without feeling stiff, and playful without losing credibility.
A little personality
Hospitality-inspired imagery
“Premium without feeling stiff, and playful without losing credibility.”
Rich hues
Brand colors
COLORS
Inspired by the richness of fine wine, the warmth of good company, and the effortless elegance of a life well lived, Maria's color palette brings together sophistication and personality. Deep, full-bodied shades create a sense of confidence, while golden accents and soft champagne tones add warmth, vibrancy, and an inviting touch.
Together, the colors reflect Maria's approach to business and life: confident without being conventional, refined without being reserved, and a little unexpected.
Tap a color to open it
Brand fonts
FONTS
Balith Serif
To be used for headings and titles.
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Public Sans
To be used for main copy and body of text.
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Blessed Signature
Secondary subheading font
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Balith Serif
A high-contrast serif that feels editorial, intelligent, and refined. Its elegant curves and dramatic proportions bring personality to the brand while maintaining the confidence and clarity needed for strong headlines.
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Public Sans
Clean, modern, and highly readable. Public Sans brings clarity and ease to the brand, balancing the expressive serif with a straightforward feel that works beautifully for body copy and supporting text.
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Blessed Signature
Fluid, personal, and expressive. Blessed Signature adds a handwritten, human touch to the brand, softening the editorial structure with warmth and personality.
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Creative direction
Theme 1
The Editorial Muse
Theme 2
The Art of Doing Business
Theme 3
A Life Well Lived
MARIA
SCOTT
Prepared by JOA Creative Lab